Studies on Commercial Hospital Discharge Packs for Breastfeeding Women

Documents associated with AB 2447 in the 2001-2002 Session

1: Cochrane Database Syst Rev  2000;(2):CD002075 

Commercial hospital discharge packs for breastfeeding women. 

Donnelly A, Snowden HM, Renfrew MJ, Woolridge MW. 

Mother and Infant Research Unit, 22 Hyde Terrace, Leeds, UK, LS2 9LN. h.m.snowden@leeds.ac.uk  

BACKGROUND:

Exclusive breastfeeding until around six months of age, followed by the introduction of solids with continued breastfeeding, is considered to be the optimal nutritional start for newborn infants.  

OBJECTIVES:

To determine whether the exclusivity and duration of breastfeeding is affected by giving mothers commercial discharge packs in hospital which contain artificial formula or promotional material for artificial formula. These packs are those which are commonly given to mothers on leaving hospital after giving birth (thus discharge packs).  

SEARCH STRATEGY:

Comprehensive electronic search of the register of clinical trials maintained and updated by the Cochrane Pregnancy and Childbirth Group and CINAHL and MEDLINE.  

SELECTION CRITERIA:

All randomized controlled trials with or without blinding to examine the effects of commercial discharge packs on breastfeeding. Participants: Consenting postpartum women who initiate breastfeeding while in hospital or immediately upon discharge.  

Interventions:

Commercial discharge packs which contain free samples of infant formula or promotional material versus non commercial discharge packs (specifically those from which free samples of infant formula have been removed or have been

replaced with e.g. breast pads) or no pack.  

Main outcome measures:

The proportion of women breastfeeding at six weeks and 3 months (13 weeks) postpartum. Other outcomes: Rates of breastfeeding at other fixed time points between 0 and 6 months postpartum.

DATA COLLECTION AND ANALYSIS:

Data were extracted by one reviewer and checked by a second reviewer.   

MAIN RESULTS:

Nine randomized controlled trials involving a total of 3730 women were analyzed. The studies only included women from North America. The meta-analysis showed that when comparing commercial discharge packs with any of the controls (no intervention, non-commercial pack and combinations of these), exclusive breastfeeding was reduced at all time points in the presence of commercial hospital discharge packs. There was no evidence to support the conjecture that use of hospital discharge packs causes the early termination of non-exclusive breastfeeding. Where the introduction of solid food was measured, giving a commercial pack (with or without formula) reduced the time before solid food was introduced.

REVIEWER'S CONCLUSIONS:

The giving of commercial hospital discharge packs (with or without formula) appears to reduce the number of women exclusively breastfeeding at all times but has no significant effect upon the earlier termination of non-exclusive breastfeeding.  

Publication Types: Review Review, Academic 

PMID: 10796281 [PubMed - indexed for MEDLINE] 

****

2: Can J Public Health  1999 Nov-Dec;90(6):408-11

Breastfeeding outcomes of women following uncomplicated birth in Hamilton-Wentworth.

Sheehan D, Bridle B, Hillier T, Feightner K, Hayward S, Lee KS, Krueger P, Sword W, James M. 

Hamilton-Wentworth Social and Public Health Services Division, Dundas, ON.

dsheehan@hamilton-went.on.ca  

OBJECTIVE:

To examine infant feeding practices up to 8 weeks postpartum in Hamilton-Wentworth.

METHODS: A cross-sectional survey of 227 women using a pre-discharge, self-administered questionnaire, medical record review and follow-up telephone interview.  

RESULTS: Breastfeeding initiation rate was 85%. By 6-8 weeks postpartum, 30% of women had stopped breastfeeding; 55% had switched to formula within the first 14 days. Infants who did not receive supplementation in hospital were 2.49 times more likely than infants who received supplementation to breastfeed for at least 6 weeks. Although 54% of mothers who initiated breastfeeding reported receiving formula gift packs, no association was found.  

CONCLUSIONS: The breastfeeding initiation rate appears to have increased in Hamilton-Wentworth since 1995. However, this study reinforces the need to address early cessation and infant supplementation, and raises concern about violation of the WHO/UNICEF International Code of Marketing of Breastmilk Substitutes through mailing of formula coupons. 

PMID: 10680268 [PubMed - indexed for MEDLINE] 

****

3: Obstet Gynecol  2000 Feb;95(2):296-303  

Office prenatal formula advertising and its effect on breast-feeding patterns. 

Howard C, Howard F, Lawrence R, Andresen E, DeBlieck E, Weitzman M. 

Department of Pediatrics, University of Rochester School of Medicine, New York, USA. cindy.howard@viahealth.org  

OBJECTIVE:

To compare the effect of formula company-produced materials about infant feeding to breast-feeding promotion materials without formula advertising on breast-feeding initiation and duration.  

METHODS:

Five hundred forty-seven pregnant women were randomized to receive either formula company (commercial; n

= 277) or specially designed (research; n = 270) educational packs about infant feeding at their first prenatal visit. Feeding method was determined at delivery. Breast-feeding duration of the 294 women who chose to breast-feed was ascertained at 2, 6, 12, and 24 weeks. Survival analyses were used to evaluate continuous outcomes, and chi2 and logistic regression analyses were used to evaluate discrete outcomes.  

RESULTS:

Breast-feeding initiation (relative risk [RR] 0.93, 95% confidence interval [CI] 0.61, 1.43) and duration after 2 weeks (hazard ratio 1.19, 95% CI 0.86, 1.64) were not affected. Women in the commercial group were more likely to cease breast-feeding before hospital discharge (RR 5.80, 95% CI 1.25, 54.01) and before 2 weeks (adjusted odds ratio [OR] 1.91, 95% CI 1.02, 3.55). In subgroup analyses, women with uncertain goals for breast-feeding or goals of 12 weeks or less experienced shortened exclusive (hazard ratio 1.53, 95% CI 1.06, 2.21), full (hazard ratio 1.70, 95% CI 1.18, 2.48), and overall (hazard ratio 1.75, 95% CI 1.16, 2.64) breast-feeding duration when exposed to the commercial intervention.  

CONCLUSION:

Although breast-feeding initiation and long-term duration were not affected, exposure to formula promotion materials increased significantly breast-feeding cessation in the first 2 weeks. Additionally, among women with uncertain goals or breast-feeding goals of 12 weeks or less, exclusive, full, and overall breast-feeding duration were shortened. Educational materials about infant feeding should support unequivocally breast-feeding as optimal nutrition for infants; formula promotion products should be eliminated from prenatal settings.

Publication Types: Clinical Trial Randomized Controlled Trial

PMID: 10674597 [PubMed - indexed for MEDLINE]

***

4: Birth  1997 Jun;24(2):90-7

Comment in:

 Birth. 1997 Jun;24(2):98-101.

 Birth. 1997 Sep;24(3):202. 

The effect of discharge pack formula and breast pumps on breastfeeding duration and choice of infant feeding method. 

Bliss MC, Wilkie J, Acredolo C, Berman S, Tebb KP. 

Sutter Center for Women's Health, Sutter Community Hospital, Sacramento, CA 95819, USA.

BACKGROUND:

A study of breastfeeding mothers was conducted from October 1993 through July 1994 in the western United States to determine the influence of components of hospital discharge packs on the duration of breastfeeding.  

METHOD:

On discharge from the hospital, over 1600 breastfeeding mothers were given one of four free discharge packs, identical in all ways except that one contained a can of powdered formula, one a manual breast pump, one both formula and pump, and one neither. During the following 6 months, mothers were interviewed by telephone three times by an independent research firm to determine how and what they were feeding their infants. Analysis of the independent and interactive

effects of both formula and pump was performed, and the moderating effects of age, ethnicity, marital and insurance status, prebirth feeding plan, and the effect of returning to outside employment or school were examined.  

RESULTS:

Across the entire sample, the contents of the discharge packs had a negligible effect on feeding method and breastfeeding duration. Examination of select subgroups revealed modest discharge pack effects, wherein the presence of discharge pack formula increased the likelihoof2p4 introducing supplementation during the first 6 weeks whereas receipt of pumps prolonged full breastfeeding. Even in these select groups, however, no effect was observed on the overall duration of breastfeeding.

CONCLUSION:

Relative to other known influences on the choice of feeding method and on breastfeeding duration, discharge pack contents do not merit great concern.

Publication Types: Clinical Trial

PMID: 9271974 [PubMed - indexed for MEDLINE]

**** 

5: Pediatrics  1996 May;97(5):669-75

Changing hospital practices to increase the duration of breastfeeding.

Wright A, Rice S, Wells S.

Department of Pediatrics, Steele Memorial Children's Research Center, University of Arizona, Tucson, USA.

OBJECTIVE.

To change the breastfeeding policy in a university teaching hospital in accord with the Ten Steps to Successful Breastfeeding of the United Nations Children's Fund and World Health Organization and to assess the impact ofhospital practices on the duration of breastfeeding.

METHODS.

One hundred ninety-two and 392 postpartum women in a maternity ward were interviewed in 1990 and 1993, respectively, regarding how they were feeding their infants and feeding practices in the hospital. Between these two periods, the hospital infant-feeding policy was reviewed and revised in accord with the Ten Steps. Two hundred seventy of the mothers interviewed in 1993 were interviewed again when their infants were 4 months old regarding the duration of full and partial breastfeeding.

RESULTS.

By 1993, more newborns were put to the breast in the first hour of life (63.2% vs 24.8%); fewer breastfed infants were fed foods other than breast milk (27.9% vs 46.7%); and more mothers received breastfeeding guidance from hospital staff (81.9% vs 61.3%). The duration of breastfeeding in 1993 was longer for women who did not receive formula in the hospital, who were not given discharge packs containing formula and/or coupons, and who roomed-in more than 60% of the time. These associations persisted after controlling for confounding.  

CONCLUSION. Infant-feeding policies and practices are amenable to change, and policies such as the Baby-Friendly Hospital Initiative may contribute to an increase in the duration of breastfeeding.

PMID: 8628605 [PubMed - indexed for MEDLINE]

*** 

6: Am J Public Health  1994 Jan;84(1):89-97  

Infant feeding policies in maternity wards and their effect on breast-feeding success: an analytical overview. 

Perez-Escamilla R, Pollitt E, Lonnerdal B, Dewey KG. 

Department of Nutrition, University of California at Davis 95616-8669.

OBJECTIVES.

The purpose of this review is to examine the plausibility of a causal relationship between maternity ward practices and lactation success.  

METHODS.

Studies were located with MEDLINE, from our personal files, and by contacting researchers working in this field. Of the 65 studies originally reviewed, 18 met our inclusion criteria (i.e., hospital-based intervention, experimental design with randomization procedures, or quasi-experimental design with adequate documentation).

RESULTS.

Meta-analysis indicated that commercial discharge packs had an adverse effect on lactation performance. The impact of early mother-infant contact on lactation success was unclear. Rooming-in and breast-feeding guidance in a rooming-in context had a beneficial impact on breast-feeding among primiparae. Breast-feeding on demand was positively associated with lactation success. In-hospital formula supplementation of 48 mL per day was not associated with poor breast-feeding performance.

CONCLUSIONS.

Hospital-based breast-feeding interventions can have a beneficial effect on lactation success, particularly among primiparous women.

Publication Types: Meta-Analysis

PMID: 8279619 [PubMed - indexed for MEDLINE] 

***

7: J Hum Lact  1992 Jun;8(2):67-72  

Erratum in:  J Hum Lact 1992 Sep;8(3):135

Comment in:

 J Hum Lact. 1993 Mar;9(1):6.

 J Hum Lact. 1993 Mar;9(1):6-7. 

The association of formula samples given at hospital discharge with the early duration of breastfeeding. 

Snell BJ, Krantz M, Keeton R, Delgado K, Peckham C. 

Conflicting results have been reported regarding the association of formula samples given at hospital discharge with breastfeeding duration. This study investigated the relationship between the distribution of formula samples and breastfeeding duration in low-income Hispanic women. A gift pack of formula was distributed randomly to 88 breastfeeding women. All women received a telephone call at one and three weeks to collect information about infant feeding. Chi-square analysis revealed no significant difference in the proportion of women exclusively breastfeeding at one week. However, fewer women were exclusively breastfeeding in the gift pack group at three weeks (p less than .004). Gift packs given to Hispanic breastfeeding women are associated with a decrease in exclusively breastfeeding during the first three weeks postpartum.

PMID: 1605843 [PubMed - indexed for MEDLINE] 

*** 

8: J Am Diet Assoc  1991 Aug;91(8):923-5  

Breast-feeding policies and routines among Arizona hospitals and nursery staff: results and implications of a descriptive study. 

Strembel S, Sass S, Cole G, Hartner J, Fischer C.

Maricopa Department of Health Services, Division of Public Health, Phoenix, AZ 85006. 

In 1988, Arizona's 61 hospitals providing obstetrical services were canvassed with regard to hospital routines that favor either breast-feeding or bottle-feeding. Forty-five hospitals provided responses that were used in the survey. Practices favoring breast-feeding, which were reported by a majority of the hospitals (more than 50%), were demand feeding, staff assessment for "latch-on" (the action of nipple presentation and sucking initiation) and positioning, "rooming-in" (the practice of minimal mother-infant separation), and information about follow-up support services. Hospital practices suggested to promote bottle-feeding were the provision of pacifiers and supplemental water or glucose, issuance of formula packs at discharge, and a first feed of sterile water. A positive significant relationship was identified for policies advocating breast-feeding and the prevalence of breast-feeding encouragement from professional staff. Of 44 respondents, 41 indicated that their hospital's policies endorse breast-feeding as the ideal method of feeding healthy newborns. Hospital staff perceived that they encourage mothers to breast-feed and offer support to those who initiate breast-feeding. On the basis of this information, we conclude that dietetics practitioners should evaluate current breast-feeding practices and integrate policies supportive of breast-feeding into the health care system.

PMID: 1894899 [PubMed - indexed for MEDLINE] 

***

9: J Adolesc Health Care  1988 Sep;9(5):411-3

Effect of two types of hospital feeding gift packs on duration of breast-feeding among adolescent mothers. 

Neifert M, Gray J, Gary N, Camp B.

University Hospital, University of Colorado Health Sciences Center, Denver.

Two hundred forty-four adolescent mothers under 18 years of age were surveyed during a 15-month period, and 53% elected to breast-feed. A subset of 60 primiparous breast-feeding adolescents were enrolled in an investigator-blind, randomized, prospective study to compare the effects on breast-feeding duration of a standard hospital discharge feeding gift pack containing formula and a specially designed study pack that was free of infant formula. Thirty-five

percent of the 60 women breast-fed less than 1 month; 22% nursed longer than 1 month but less than 2 months; and 43% breast-fed more than 2 months. There was no significant difference in breast-feeding duration among mothers by gift pack group, although those who received the study gift pack rated it higher in usefulness (p less than (0.025). The provision of infant formula samples did not appear to have a deleterious effect on the duration of breast-feeding among a population of adolescent mothers.

Publication Types:

Clinical Trial

Randomized Controlled Trial

PMID: 3049484 [PubMed - indexed for MEDLINE] 

***

10: Pediatrics  1987 Dec;80(6):845-54  

Commercial discharge packs and breast-feeding counseling: effects on infant-feeding practices in a randomized trial. 

Frank DA, Wirtz SJ, Sorenson JR, Heeren T.

Department of Pediatrics, Boston City Hospital, Boston University School of Medicine, MA 02118.

A randomized controlled trial was conducted to evaluate two interventions for prolonging the duration of breast-feeding in a multiethnic sample of 343 low-income urban women. One intervention compared research breast-feeding bedside counseling by a trained counselor, who also made eight telephone calls during the first 3 months of the infant's life, with the routine breast-feeding counseling provided in the hospital by nurses. The other intervention compared commercial discharge packs provided by formula companies with research discharge packs designed to be consistent with the WHO Code of Marketing of Breastmilk Substitutes. When infants were 4 months old, a telephone interviewer unaware of treatment status contacted 95% (324/343) of the women to determine the infants' feeding and health histories. Compared with routine counseling, research counseling delayed the first introduction of solid foods to the infant's diet (P =.03, one-tailed) but did not exert a statistically significant effect on breast-feeding by 4 months' postpartum. Women who received the research discharge pack, compared with those who received the commercial pack, were more likely to prolong exclusive breast-feeding (P = .004, one-tailed), to be partially breast-feeding at 4 months postpartum (P = .04, one-tailed), and to delay the daily use of solid foods in the infant's diet (P = .017, one-tailed). Among the women who received research counseling, the research discharge pack was associated with lower rates of rehospitalization of infants than was the commercial pack (1% v 14%; P = .014, two-tailed). We conclude that in high-risk maternity populations, commercial discharge materials for breast-feeding women should be replaced by materials consistent with the WHO Code.

Publication Types:

Clinical Trial

Randomized Controlled Trial

 

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