Breastfeeding in Media

Embargoed for August 24, 2005

Programs Focused on Supporting Employees with Families Honored

Family Health Promotion Awards Given to twelve Los Angeles area employers

LOS ANGELES, August 24, 2005 --- With the support of the Los Angeles County Department of Health Services and the California Breastfeeding Coalition; in conjunction with Breastfeeding Awareness Month, the Breastfeeding Task Force of Greater Los Angeles honors twelve Los Angeles Area employers with the Family Health Promotion Award. The Breastfeeding Task Force recognizes exemplary efforts of companies that understand the need to provide an environment for its employees to achieve a balanced work and family life.

Faced with the changing demographics of the workplace and increasing demand for a balanced work and family life among employees, companies offer family-oriented services that support lactating mothers and their families through innovative programs that include private rooms for expressing breast milk, parent resource library, parenting workshops for expectant mothers and fathers, support groups, breastfeeding equipment loan plans, and on-site childcare facilities. With the passage of Assembly Bill 1025, the State of California is one of the first states in the country to reduce a major barrier to breastfeeding by enacting legislation requiring employers to provide unpaid break time and a private space to express breast milk during the workday. Findings from the Los Angeles County Health Survey, 2002-03, revealed that 60% of mothers stopped breastfeeding when they returned to work within six months of giving birth. Breastfeeding friendly workplaces have been shown to decrease employee absenteeism by up to 57% due to the health benefits for both mother and baby, while increasing employee retention and enhancing employee productivity, loyalty, and morale.

“Supporting breastfeeding employees is a win for everyone,” said Dr. Audrey Naylor, chair of the United States Breastfeeding Committee. “Employers can experience lower health claims, absenteeism rates, and turnover rates, which can save a company thousands of dollars each year. Breastfeeding mothers are more likely to be productive and loyal to the company when they are provided onsite lactation support. And, most importantly, babies who continue breastfeeding after their moms return to work are healthier.”

“In recent years more companies have initiated corporate lactation and family care programs in recognition of the fact that employees have an increasing demand to balance their work and family lives. We commend these employers for their leadership in supporting their employees’ choice to continue to breastfeed when they return to work,” said Karen Peters, executive director of the Breastfeeding Task Force of Greater Los Angeles. “Programs such as those offered by these companies provide health benefits to women and infants, while providing employers’ real business benefits such as increased employee retention and lower health costs.” Details of each of the programs offered by this year’s award recipients are described at www.breastfeedingworks.org.

More than 125 workplaces located in 34 counties in California will be recognized by regional coalition members of the California Breastfeeding Coalition. The businesses vary in size (from 3 to more than 20,000 employees) and type (including retail and fast food outlets, restaurants, professional firms, car dealerships, hospitals, school districts, hotels, government agencies, media stations, universities, and a casino).

Special statewide awards will be given by the California Youth and Workplace Wellness Task Force to 3 organizations that provide additional support for families. The Task Force www.wellnesstaskforce.org, chaired by Senator Tom Torlakson, will honor the University California, Davis, Kirkland and Ellis (LLP) in Los Angeles, and JMH Weiss, Inc in San Jose for their exemplary efforts to support breastfeeding employees at their worksites.

About the Breastfeeding Task Force of Greater Los Angeles

The Breastfeeding Task Force of Greater Los Angeles is a non-profit organization dedicated to educating the public about breastfeeding support and decreasing the societal barriers to breastfeeding. Many mothers fail to breastfeed or prematurely wean because of a perceived or actual lack of support from their employers. The Breastfeeding Works project will decrease those barriers by helping employers to realize the value of supporting breastfeeding working mothers. For more information, please visit its website at www.breastfeedla.org.
 

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